善導會2021-22年報

9 今年是善導會成立六十五週年，這些年來，本 會在香港深耕細作，一直堅持與弱勢人士同 行。當年區炳南牧師創立香港釋囚協助會專門 安頓及照顧更生人士出獄後的生活，後來機構 得到社會福利署資助擴展服務層面 ( 成立綜合 服務中心、宿舍等 ) ，及至機構隨著社會變遷和 需要發展多元服務對象 ( 包括精神復元人士、 弱勢青年和少數族裔等 ) ，先賢們的努力和貢 獻實在厥功至偉。機構發展至今，有賴同事及 各界支持和共同努力。然而，社會近年的急劇 變化，本會的服務對象面對的困難也愈來愈多 而複雜，藉著六十五週年這個契機，我們希望 讓更多人了解和支持「更生同行」、「轉化生命」 的意義，在「締造自在共融和安全健康的社會」 這座右銘上和我們並肩同行。因此，本年度機 構也在疫境之中安排了不少面向公眾、合作伙 伴、專業同仁的特色活動，以宣揚服務和社會 自在共融的理念，包括年初的義工嘉許禮、年 中的「講理性 — 跨專業預防性違法分享會」、「耆 望計劃」被捕長者與精神健康研究發佈會、及 後的「 Go Green •慈善瑜伽日」、「感『動』• — 刻 — 動物輔助介入分享會暨嘉年華」等。我們亦 很榮幸在這個特別的 65 週年正式委任江旻憓小 姐為善導會青年及健康大使，期望在疫情期間 加強推廣身心靈健康。 除了以上的週年慶祝活動，機構品牌革新是今 年機構最重要的工作之一。透過與專業品牌顧 問公司的合作，我們了解到大部份社會人士， 甚至是本會的合作伙伴，都有一種「距離感」， 對機構的使命、定位、發展也有不一樣的期 許。為了與時並進，加強與不同伙伴的合作機 遇，也更「貼地」和「創新地」回應社會服務發展 需求，以及「多面性」地分享予社會大眾 — 「本 會的服務對象雖然是弱勢小眾，但這個融入工 作卻絕不是小撮人的事，而是每個人都需要關 注和支持的」。本會啟動「品牌革新計劃」，讓我 們不只更有系統地重整過去六十多年的美好成 果，將來也可以更有效地以專業和富時代感的 面貌面向新的服務使用者和合作伙伴們。在這 本年報的最後，我們將為你揭開新機構品牌的 面紗。 2022 marks the 65 th anniversary of SRACP. Over the past years, the Society has been walking with the stigmatised people through ups and downs to transform their lives. Back in the 1950s, Pastor Au established The Hong Kong Discharged Prisoners’ Aid Society in order to taking care of discharged prisoners. Years later, the Society expanded its service level with the subvention of Social Welfare Department, including the establishment of social service centres and hostels. After that, the Society further expanded the service targets from ex-offenders to persons in mental recovery, disadvantaged youths, ethnic minorities, as well as their families, to meet the ever-changing needs in the society. We are grateful to all colleagues and predecessors who always stand together as our contributors and leaders of empowerment and inspirations. Taking the chance of agency’s 65 th anniversary, we hope to invite more partners and stakeholders to be side by side with us on the journey of “best endeavor of building an inclusive, healthy and safe society”. Let’s join hand to “transform lives” especially amid the challenging pandemic period. In order to let the public having a chance to understand and support us, we have planned series of exciting activities, including Volunteer Awards Presentation Ceremony, Multidisciplinary Forum on Professional Services for People with Sexual Offence, Press Conference on the elderly arrestees and mental health of Project HOPE, “Go Green • Charity Yoga Day”, The Paw-some moment — Carnival of the Animal Assisted Intervention (AAI) for Mental Wellness, etc. On this special occasion, it is also our pleasure to appoint Ms. Vivian KONG Man Wai as our Youth and Health Ambassador, hoping to strengthen the promotion of physical and mental health during the epidemic. Apart from the above-mentioned celebration programmes, rebranding project is one of the most important tasks for the organisation this year. Cooperating with a professional brand consulting company, we recognised that most stakeholders agreed that the current brand have rooms to improve to be more “friendly”, and there are variations between different people’s expectations for the organisation’s mission, positioning and development. In order to move with the times and maximise the opportunities for collaborations, as well as “pragmatically” and “innovatively” responds to the development needs of social services, and “versatilely” shares messages that “everyone could contribute on helping the disadvantaged groups”, we had launched the Rebranding Project. By analysing, reorganising and appreciating the achievements and experience of the past 65 years systematically could we, and will we present an even more efficient, professional and contemporary new look to our services users and partners. At the end of this annual report, a whole new brand of SRACP will be unveiled for you.